Content is what drives search engines and search engine results. Almost all search
engine queries originate by someone looking for something. If I am searching for
air conditioning repair, a good Italian restaurant, new jogging shoes, whatever;
my query will probably use descriptive “keywords” that the search engine will query
on. Good content has certain common factors that make it both web searcher and search
• Quality Content
Content that is on target, well written, and easy to understand, with every entry
written from the perspective that a website must get the right content to the reader
as quickly as possible, in the most readable manner.
• Informal, Active Language
The language should be friendly, informal, and jargon free. You're trying to communicate
with potential customers, not show off your vocabulary skills.
• Call to Action
Good content includes a "call to action", whether that's buying something, signing
up for something, etc.
• Contextual relevance
Content that contains numerous terms related to your keywords, as well as keyword
• Scannable Content
It's important to keep in mind that Web surfers seldom "read" your content. Instead,
they scan the page, looking for stand-out words and sentences. This means that in
order to attract searchers, the content must not only be compelling, it must be scannable.
At Korgone Web Design, we examine your content, making sure it correlates to your
keywords. We spell check your content, check for grammatical errors, look for syntax
problems, we help insure your content is designed to appeal to your audience’s interests.
We work with you to insure your site is targeting the desired audience.