Korgone

Website Design and Consulting

512.758.3110
Home

Web Site Design, Web Site Maintenance,

and Search Engine Optimization Specialists


Copyright 2010 © All Rights Reserved | Privacy Policy | Sitemap | Toll Free: 1.800.343.0325


Why They Search

   Inviting Content

   Informal Language

   Call to Action

   Keyword Focused

   Scannable

   Easy to Read

Search engine usage has evolved over the years, but the primary principles of conducting a search remain largely unchanged.  For example, the user may be looking for a website (navigational query) to buy something (transactional query) or to learn something (informational query).


 Navigational Queries

Navigational searches are performed with the intent of surfing directly to a specific website.  In some cases, the user may not know the exact URL, and the search engine serves to find the specific website.

 Informational Queries

Informational searches are primarily non-transactional oriented (although they can include researching information about a product or service); the information itself is the goal and no interaction beyond clicking and reading is required.

 Transactional Queries

Transactional searches don’t necessarily involve a credit card. Signing up for a free trial account, creating an email account, paying a parking ticket or finding the best local Mexican restaurant for dining tonight are all transactional queries.

While Navigational queries are not usually a concern for your search engine strategy, Informational and Transactional queries definitely should be. We examine the what and why for all queries and work with you to develop a search engine strategy that will bring queries to your website.