Search engine usage has evolved over the years, but the primary principles of conducting
a search remain largely unchanged. For example, the user may be looking for a website
(navigational query) to buy something (transactional query) or to learn something
• Navigational Queries
Navigational searches are performed with the intent of surfing directly to a specific
website. In some cases, the user may not know the exact URL, and the search engine
serves to find the specific website.
• Informational Queries
Informational searches are primarily non-transactional oriented (although they can
include researching information about a product or service); the information itself
is the goal and no interaction beyond clicking and reading is required.
• Transactional Queries
Transactional searches don’t necessarily involve a credit card. Signing up for a
free trial account, creating an email account, paying a parking ticket or finding
the best local Mexican restaurant for dining tonight are all transactional queries.
While Navigational queries are not usually a concern for your search engine strategy,
Informational and Transactional queries definitely should be. We examine the what
and why for all queries and work with you to develop a search engine strategy that
will bring queries to your website.